Modern consumers research sustainability, trust influencers over ads, and switch brands based on values. Native Advertising helps brands tell authentic stories, explain sustainability efforts, and build trust—making transparency and meaningful storytelling key to winning conscious consumers.

Consumers increasingly seek trustworthy sustainability information beyond traditional ads. Native advertising offers brands a powerful way to tell authentic stories, build trust, and engage audiences through seamless, transparent content.

Unlocking the Power of AI in Advertising for Creativity, Efficiency, and Impact. Join us on a journey, in this article narrated by our own CEO & Founder Adam Abelin, into AI's potential in native advertising, where it transforms ad creation, media buying, and effectiveness measurement.

What if you spend your time doing what you find most interesting while your marketing results increased significantly? Our CEO & Founder, Adam Abelin, describes in his column in Bureaubiz how marketers can use Artificial Intelligence (AI) to improve both their content production, media planning, media buying, and campaign measurements.

In this article you can get input from one of today's most hyped ad formats and avoid your brand suffering the same sad fate that history has taught us.

In a self-absorbed age, it's no longer about making your brand look special, it's about making your customers feel special. Get input from one of today's most hyped ad formats and avoid your brand suffering the same sad fate that history has taught us.

Did you know that 50 percent of podcast listeners trust the advertisers they hear mentioned? And 81 percent purchase the product after hearing the ad? Founder of Native Ads Denmark, Adam Abelin, shares his thoughts on podcasts and other insights from the Native Advertising DAYS.

If you are looking for the gateway to success within native advertising, the founder of Native Ads Denmark, Adam Abelin, shares his highlights from the just-concluded conference for native adverting right here.

One way in which native ads differ significantly from display ads is that Native ads try to adapt to the other content on the page. In collaboration with Native Ads Denmark, DecoFarver significantly increased brand awareness using native advertising. Would you also like to succeed in creating value for your customers? Then read more about what Daysicon has to say about us here.

Are you on your way to work? Put on your headphones and let the founder of Native Ads Denmark, Adam Abelin, take you on the native advertising journey that ultimately created ground-breaking results for Coolshop.

Native advertising is still a highly debated topic. Is it dead? Does it work? Does it give value to the consumers? Founder of Native Ads Denmark, Adam Abelin, addresses his viewpoints and shares four shortcuts to success.

For many years the TV industry has been challenged and key players in the industry have stated that they must transform their companies. But how should they do it? Founder of Native Ads Denmark, Adam Abelin, shares his insights.

“No one reads ads” is a commonly known phrase. It is no secret that consumers are blind to banners and use ad blocks. However, according to Native Ads Denmark's founder, Adam Abelin, there are still ways for companies to reach the desired target group.

Native advertising has long been discussed and the question remains the same: Can it be documented that native ads create sales? Let Native Ads Denmarks founder, Adam Abelin, present the case of Coolshop and just how successful native advertising can be in creating sales.

Native advertising is often used for branding and image purposes. But does it create sales? Native Ads Denmark’s founder, Adam Abelin, shares his successful journey with Coolshop Nordic to show you just how native advertising can be used for creating sales.

Superbrugsen needed a shift from being a tactical advertiser focusing solely on their prices to a native advertiser focusing on the value for consumers. Founder of Native Ads Denmark, Adam Abelin, shares the case of the supermarket chain and presents the results of their shift in advertising.

As taglines become the new headlines and the focus on the measure of engagement increases, native advertising is becoming increasingly popular. It has long been one of the hottest marketing disciplines in the US, will the same happen in Europe?

According to Adam Abelin, founder of Native Ads Denmark, many media buyers are reserved towards the blog medium despite it storming forward as an advertising medium. He shares why it can leave companies with lots of lost opportunities.

“Content is King” is a very commonly used phrase in the marketing world today. Even though it to a great extent is true, it is surprising that another marketing discipline beats display advertising by several lengths. Find out why native advertising is the hottest marketing discipline in the US now.

Today, video is for all business types. The video audience grew significantly over 2013, estimated at 1.3 billion by Cisco Systems. But how do we use video successfully to create value for the desired target market?

An analysis from Nielsen shows that video advertising in the form of prerolls, which make up by far the largest part of the Danish market for purchasing video, has virtually no effect concerning brand building. So how do companies create value for the consumers using display?